Jurassic World: Fallen Kingdom In-Store AR Experience!


Jurassic World: Fallen Kingdom will be hitting shelves on September 18th here in the U.S. and the Indoraptor and Baby Blue will be joining the epic release! With help from Facebook and their Messenger app, Universal Pictures will be bringing in-store and in-home experiences to your mobile devices to help promote the release of Jurassic World: Fallen Kingdom on 4K, Blu-ray and DVD. 

Straight from the press release via PR Newswire, Hilary Hoffman, the Executive Vice President at Universal Pictures Home Entertainment had this to say about the experience:

Just as Jurassic World: Fallen Kingdom expertly transports viewers into an immersive world of discovery and wonder, the new AR offerings in-store and in-home serve to effectively extend that excitement and innovation to our global home entertainment release. We are thrilled to have a world-class partner in Facebook to help power these engaging AR experiences and are sure they will captivate and delight Jurassic fans of all ages.
— Hilary Hoffman, Executive Vice President, Marketing, UPHE

In-stores, you'll have the chance to scan the QR code on the DVD display to bring the Indoraptor to life right before your eyes in Augmented Reality! Maybe the Indoraptor needs to pick up groceries or just maybe it wants to intimidate you into buying that physical copy of the DVD - who knows!


Once you've secured that copy and you've opened the DVD case, you'll find another code to bring baby Velociraptor Blue to life right in your living room! I CAN'T WAIT! If Jurassic World: Fallen Kingdom did nothing else, it certainly made me want to bring home my own baby Blue!


Make sure to tag us in your interactions over on Facebook, Twitter and Instagram! We'd love to hear your thoughts on the AR experience, so please comment below and tell us all about it!

SOURCE: PR Newswire


Article written by:
Brad Jost